Yeezy’s day is here again – and Kanye West Upset by that… allegation Adidas He didn’t get his approval for this year’s event, and he talked about the many other issues he has with the brand.
The artist explained his issues in IG message to the boat On Tuesday… which marks the third annual Yeezy Day, adidas re-releases loads of supermodels from its Yeezy line of sneakers for two days.
She didn’t back down from Three Stripes – saying, “Adidas came up with Yeezy Day without my consent. Then I went and brought back the old styles without my consent.”
The 45-year-old says he hasn’t given the “approval” to the brand close to everything — including the colorways, the names, or the hiring of people who work for him.
“I went and hired a general manager for Yeezy without my consent,” West said. “He took talent on the production side and sprayed it all over the original Adidas without my consent.”
Of course, Ye’s anger toward Adidas may have been caused by their recent meat on their slide release… which allegedly was Yeezy chip theft.
Ye also talks about this in the message… saying, “When I originally asked Adidas to make more Yeezy chips, the GM lied to my face and said they didn’t have the capacity.”
“In the meantime, Adidas was copying my chips and making their own versions of the Yeezy chip.”
“Yeezy accounts for 68% of adidas’ online sales,” Yeezy said. God intervened.
The cooperation between Ye and Adidas began in 2015 – when the first model “Boost 750” was launched. In 2020, Ye sneakers are reported to have an estimated annual revenue of about $1.7 billion.
Kanye Sign new deal With adidas running until 2026… so it might be time to meet.