Igor Bonifacic

Microsoft gives up Activision Blizzard to push for $68.7 billion acquisition

Microsoft is taking an interesting approach to securing regulatory approval for its acquisition of Activision Blizzard. in spotted The company told the New Zealand Trade Commission that it does not produce “must-have” games. Yes, you read that correctly.

“There is nothing unique about video games developed and published by Activision Blizzard that is ‘essential’ for competing video game and PC distributors who are concerned about foreclosure,” the company says in the document. In other words, Microsoft believes that owning the rights to bestselling Activision Blizzard franchises like Call of Duty won’t stop competitors like Sony from competing against it.

At first glance, this seems like a meaningless argument about a company Microsoft plans to spend in order to acquire it. However, it is a claim that the tech giant makes in response to its competitors. In a nutshell, Sony called Call of Duty “an essential game” and the title AAA “has no competitor.” He argues that the franchise is so popular that it affects which consoles people buy. Sony will probably speak from its experience. In 2015, the company announced an agreement with Activision that saw some Call of Duty content first.

Downplaying Call of Duty is just one of the ways Microsoft has tried to appease regulators. In February, the company will continue to make the franchise available on PlayStation consoles beyond the end of any agreements Sony and Activision were in place before the acquisition was announced. Recently, the company announced with Communications Workers of America, who were video game workers across the industry.

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